Table of Contents
4.1.1. Provide a link text for each link
An explicit link text must be provided for each link. In other words, the function of the link must be perfectly comprehensible just by reading the text.
The following link texts are therefore to be avoided:
- “Read more”
- “More information”.
- “Click here”.
- Etc.
They should be replaced by such texts as:
- “Mr. Cameron’s statement (read more)”.
- “More information on the Wiltshire contract”.
- “Discover our welcome offer”.
- Etc.
Note
If it is not practical to make some link texts explicit (lack of space in the mock-up, for example), there are other solutions that can be used later in the development phase (adding tooltips, for example). Nevertheless, this is a compromise solution that is less effective than directly optimizing the link with an explicit link text.
If it is not practical to make some link texts explicit (lack of space in the mock-up, for example), there are other solutions that can be used later in the development phase (adding tooltips, for example). Nevertheless, this is a compromise solution that is less effective than directly optimizing the link with an explicit link text.
Examples
Related recommendations
- Previous recommendation: 3.2.1. Make sure that information is comprehensible, even if the colours are absent
- Next recommendation: 4.1.2. Identify each link that triggers the opening of a new window
