4.1.1. Provide a link text for each link

An explicit link text must be provided for each link. In other words, the function of the link must be perfectly comprehensible just by reading the text.

The following link texts are therefore to be avoided:

  • “Read more”
  • “More information”.
  • “Click here”.
  • Etc.

They should be replaced by such texts as:

  • “Mr. Cameron’s statement (
  • “More information on the Wiltshire contract”.
  • “Discover our welcome offer”.
  • Etc.

If it is not practical to make some link texts explicit (lack of space in the mock-up, for example), there are other solutions that can be used later in the development phase (adding tooltips, for example). Nevertheless, this is a compromise solution that is less effective than directly optimizing the link with an explicit link text.


In this example, the “Read on” links have been deleted, and the links placed directly on the heading of the news story.

notices/graphique-ergonomique/prevoir-un-intitule-explicite-pour-chaque-lien.txt · Last modified: 17 June 2013 at 16:35 by regis.lapeze

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